At Amplication we are creating a new standard for development tools, building an open-source PaaS for cloud development. Amplication is eliminating all the boilerplate, repetitive coding, infrastructure, and other boring tasks while keeping the developers with full control over their code and apps.

We are a small and dedicated team, working on making cloud development faster and easier for professional developers, with funding from top-tier investors in Israel and the Silicon Valley.

We are a developer-first company, focused on community and button-up adoption, and our software is open-source.

Work is either remote or in our office in Tel Aviv, Israel.

Your Role

We are hiring our first! head of Marketing to take on a crucial role at Amplication and act as the sole expert in this area.


  • 4+ years experience working in Senior Product Marketing roles (as an Individual Contributor or Manager), preferably at a growing startup or established software company focused on developer tooling.
  • Proven experience successfully selling and/or marketing SaaS, Open Source, or cloud-based products.
  • Technical understanding: you have a taste for technically-oriented products and the ability to dive deep and grow a good understanding of developer problems.
  • Data-driven: you can work and reason about data using various analytics tools to make sense of numbers and translate those into actionable insights.
  • Proven track record of success in partnering with Sales for common goals
  • Exceptional communication skills: you get people excited around a common goal, and can effectively lead a cross-functional group of people to reach alignment. Remote working experience is a plus.
  • Experience in crafting messages directed at individual developers, teams, and enterprises: you love nailing the right story, adapted to your target audience.

Your job will include:

  • Audience & Positioning: Perform and coordinate research on the market landscape and collect competitive intelligence to benchmark product capabilities and develop an effective product positioning strategy.
  • Pricing Strategy: Laying out a strategy for Amplication commercial offerings by supporting the team in designing an effective pricing strategy, adapted to our core value proposition and vision.
  • Demand generation and impact measurement: Define a user acquisition strategy, along with systematic ways to measure the effectiveness of launches and content marketing efforts.
  • Executing user acquisition strategy: and operational marketing plan to deliver on business targets.
  • Leading launches: Work with Product, Community, and Engineering teams to define product communication plans, develop marketing materials, and coordinate high-impact features releases.
  • Storytelling: Creating a compelling narrative about Amplication and its product offerings to inspire and guide the developer relations team.
  • Management: Hire and run a team to support product marketing efforts as needed.